ISBN: 978-983-861-559-4
Author: Ramli Mohamed
Year Published:2012
“The reform agenda of USM under the APEX framework constitutes a radical revision of what education should be in the present day and provides encouragement to tertiary institutions confronting the challenging issue of being a world class university. Such a transformation entails engaging with and articulating how USM can truly transform itself and succeed in a global context that is competitive and often unequal. This is a testimony that the Blue Ocean Strategy can be effectively adopted in an institution of higher learning.”Dato’ Seri Mohamed Khaled bin Nordin, Minister of Higher Education Malaysia